For the lulz. Also, marblecake.

Paul Lamere, a blogger for whom I have long had much respect, has outdone himself with a long look at the recent 4chan hack of a time.com poll.

At the core of the hack is the work of a dozen or so, backed by an army of a thousand who downloaded and ran the autovoters and also backed by an untold number of others that unwittingly fell prey to the spam url autovoters. So why do they do it? Why do they write code, build complex applications, publish graphs - why do they organize a team that is more effective than most startup companies? Says Zombocom: “For the lulz”.

Amen, brother.